UNISONActive is an unofficial blog produced by UNISON activists for UNISON activists. Bringing news, briefings and events from a progressive left perspective.

Friday 25 September 2009

Poll analysis suggests working class and lower middle class are turned off by cuts agenda‏

FT analysis suggest that the Tories risk alienating the C1 ('lower middle classes') with a small drift of 1% back to Labour. The C2s - the skilled working class - also seem less convinced by the Tory agenda. Is there a 'clear calls divide' on spending issues.

The greater resistance to spending cuts further down the socio-economic scale may help to explain why Mr Cameron is finding it easier to woo the ABs, the upper middle and middle classes whose jobs are largely immune to Whitehall culls, than the C1s, who include a lot of public sector professionals in relatively junior positions.

"The shift to Labour among the C1s over the last 10 months centres on the question of who voters trust over spending cuts," said Andrew Cooper, strategic director at Populus, the polling firm, reports FT. See the full story here.