How can this not be privatisation!‏

A private company has been chosen to take over the running of an entire NHS hospital for the first time. This marks the beginning of the end of the National Health Service.: http://news.sky.com/skynews/Home/UK-News/NHS-Hinchingbrooke-Hospital-in-Huntingdon-Cambridgeshire-To-Be-Run-By-Private-Firm-For-First-Time/Article/201011415826427?f=vg